PROJECT ARCHIVE

The Arnott’s Shapes Flavour Battle was an arcade inspired, 2D, interactive animation. In this pixelated spectacle, two customizable characters would battle it out, upon giant Arnott’s Shapes of varying flavours.

With a usage load that would topple all but the most hardened CDN, this HTML5 landing page for an eDM campaign not only had to deliver smooth cross-device animation but provide a responsive UX flow to ensure the highest possible conversion rate.