Combining seamless transitions between CG and live action shots, this project had the studio performing photogrammetry surveying, 3D tracking, animation and VFX to create a promotional TVC.
Shot in a Melbourne studio apartment, real world footage was combined with extensive CG reconstructions of on set objects and backgrounds.
This required a plethora of techniques, beginning with photogrammetry surveying of the furniture and other objects in the apartment. This was needed as a great deal of the set would be seamlessly replaced by digital copies during scenes requiring special effects.
The best example of this occurring is during the scene where the ingredients box explodes. In this shot, real world footage of the box, plus the counter top is replaced to produce the exploding animation. As the shot continues, the entire set is replaced with their digital doppelgangers to ensure fluid interactions with VFX.
Detailed digital texturing was applied to give replacements a more tangible realistic feel, this involved details such as reflecting light and fingerprint marks on the phone, which when shot was an iPhone but was replaced by a CG, non-branded generic device.
To further enhance the smooth transitions between real world footage and CG, 3D tracking was used to determine the relative position of objects that required to be digitally replaced.
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