Sydney Eastershow

Combining real world footage with excitable animated characters, this TVC showcases the studio’s ability to design and seamlessly blend animated characters with real world environments.

A blend of live action and animation, this TVC was produced to promote the Sydney Easter Show. For this job, five lively characters were designed and developed by the team, with each character representing one of the human senses. The animated characters were then combined with live action footage of the event. 

Substantial footage replacement and chroma keying was required in order to combine the live action footage with animations in a convincing way. This was particularly important in scenes where our characters interacted with the real world objects of their environment.

If you’re in need of animation for your next project AWF has the experience and expertise to provide end-to-end digital production services; from character design to visual effects. Head over to our contact page to get in touch with us today!