AGENCY: AT & M
BRAND: Bellamy's Organic
The Arnott’s Shapes Flavour Battle was an arcade inspired, 2D, interactive animation. In this pixelated spectacle, two customizable characters would battle it out, upon giant Arnott’s Shapes of varying flavours.
Deployed initially to the iOS app store followed by the Android Google Play store, this endless runner took one of the studio's ongoing 2D IP assets and brought it into the 3D realm, all the while ensuring the maintenance of a smooth frame-rate and frantic gameplay.