Safety Inside

A series of animated television commercials and print collateral, this project took a papercraft aesthetic and applied it to a campaign aimed at educating people about the dangers of electricity.

This marketing campaign presented everyday scenarios that pose potentially significant dangers when people aren’t cautious and aware. Stylised with a papercraft aesthetic, everything was animated to appear to be made out of white card.

This aesthetic complemented TasNetworks motif perfectly; throughout the TVCs this was used to represent electricity and as the only coloured asset, was punchy and eye-catching.

If you’re in need of animated TVCs and print collateral that will be sure to catch the attention of viewers drop us a line by heading to our contact page today!