AGENCY: Red Jelly
BRAND: Dan Murphy's
Blending 2D and 3D animation techniques with a conscious aesthetic design, this animation project was a great opportunity for us to get involved in a worthwhile endeavour.
With a focus on the creation of an incredibly accessible VR experience, we were able to harness the innovative capabilities of VR to design a game that virtually anyone could pick up and play.
Combining the worlds of photorealism with creative character design, we were able to create a 3D goldfish animation that looked real while simultaneously performing human-like gestures.
Creating an engaging animation that is a fusion of education and endearment that is aimed at converting even the most 'stuck in their ways' of punter.