Water Surety

When it comes to 3D animation, one of our core design tenets is finding creative ways to make whatever it is that we are animating as engaging as possible. We harnessed this philosophy in the design process of Bob the Goldfish - and ultimately were able to create a character that combines realistic core visuals with a lively disposition and personality.

For this project, we were tasked with the creation of an ultra-photorealistic goldfish that could also talk and perform gestures. A key consideration of the design was that even though it looked incredibly realistic, the goldfish could move and behave in a way that added strong flair and humour to the brief’s messaging.